Never has the hype for a movie been at, than the levels that The Force Awakens has achieved. Which is kind of surprising, considering that I was holding my breath and anticipating disappointment. How could you not anticipate the same thing? Each of the prequels in the trilogy was disappointment, and they also achieved fairly high levels of hype. As we went to theatres in 1999 to check out The Phantom Menace, we all believed we would get a similar movie as any from the original trilogy. An entire population lived in denial as the credits rolled. As such, our expectation for Episode II and III were more properly aligned.
Fast forward ten years since the release of Revenge of the Sith, and a couple of pivotal things have happened.
1. George Lucas sold Star Wars to Disney for $4 billion dollars (and subsequently donated all of it to charity).
2. J.J. Abrams has become the poster child for rebooting franchises, starting with Mission: Impossible III in 2006 and again with Star Trek in 2009.
3. Disney, after acquiring Marvel, has put together the most successful superhero movies ever, creating an unstoppable juggernaut in the Marvel Cinematic Universe.